Social Media, Newsletters
Please send out Newsletters, mentioning DOS 2024 and your participation
describe what’s new since your last tour
if this is your first time, communicate your excitement (hopefully!)
will you be offering special pricing during the tour?
will you be giving any demonstrations or talks?
consider several newsletters in the run up to the tour
reference our Website and Newsletter sign-up
Please join the Facebook group, Desert Open Studios - Artist Group
This is a valuable place for you to share questions and ideas about the tour, both with the organizers and with each other.
We also have an active Instagram page
Please Follow, Like and Share our posts. (Use hashtag #desertopenstudios and Tag @desertopenstudios to have your posts re-shared
Each artist please share 1 social media post per week.
Tag other artists and tag @Desertopenstudios on each post.
Please share DOS posts, where relevant. Community effort is the best strategy to make our tour visible to the widest audience.
Postcards
Please have a supply of our tour postcards in your studio to hand out to visitors during the months prior to the tour.
We have found this to be one of the most effective and simplest marketing tools. The following artists have a supply of the postcards and are distributed through the valley to make it easy for you.
Barbara Boissevain - 68845 Perez Rd, Bldg H, Unit 29, Cathedral City, please call or text first, 650-804-8408
Roseanne Knoepfle - 68668 Paseo Real, Cathedral Canyon County Club, Cathedral City, please call or text first, 760-424-8959
Juli Cavnar - 2395 S Pebble Beach Dr, Palm Springs, please call or text first, 614-886-9611
Deborah Kay Goldman - 78-015 Main STreet, #203, La Quinta, please call or text first, 305-619-0384
Handbooks and Maps
We will have supplies of both soon (~ December 20) and hope you will make them available in your studio and share with your guests
Artist Downloads
Studio Set-Up for DOS 2024
You may want to have a friend help out on logistics so you can focus on talking with the visitors
Make a guestbook or some way to collect emails
Have someone else encourage leaving email address for you
Hang/display your work; How will you show the prices on your artwork - tags or handouts?
It is ideal to have work for people to buy at different price points and in different sizes.
How will you ring up a sale?
Do you have supplies on hand to wrap a piece?
Do you want to provide a certificate of authenticity or sales receipt for their records?
Have plenty of business cards to hand out.
Do you want to have info about you such as an artist’s statement or bio on hand as well?
Do you want to have music? Flowers? Snacks?
Planning a raffle? If so, do you have a container for contact info?